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News > The Future Of Television

The Future Of Television

 

The Future Of Television

Lately, we've been having this conversation often: Have you noticed how CNN sticks in an ad every three minutes? Boy, TV is getting unwatchable, but for a reason: Old media is imploding at a fantastic pace right now. The cost of producing quality content is still high, especially the kind of content that CNN and a handful of others produce. Yet advertising dollars are scarce during this recession, with car companies going into bankruptcy and retailers struggling. Ad rates are dropping. Ad frequency is going up. And the poor consumers are squinting their eyes trying to extract the few droppings of real content out of the idiot box that is getting more idiotic by the day! Is this sustainable?

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